By definition, an icon is an enduring symbol that is universally recognized to be representative of a specific thing or object. From the 1960’s through the early 70’s, Detroit’s “Big Three” produced several supercars that today are acclaimed as icons of the muscle car era. One such icon is the second generation Dodge Charger. Coming off a rather disappointing year in 1967, the Charger returned in 1968 with an all-new design that would help make it one of America’s favorite muscle cars over the next three years.
Produced from 1968 through 1970, the second-generation Charger was the ultimate combination of style and performance. Retaining the signature hideaway headlight grille from the previous two years, the second-gen Chargers introduced a distinctively fresh look featuring coke-bottle curves in its flanks, a built-in trunk lid spoiler, a race inspired quick-fill gas cap atop the rear quarter, and a tunneled rear window between flying buttress sail pails which gave the Charger a semi-fastback appearance. As popular as the new look was, it’s no surprise that Dodge made few changes from 1968 to 1970. The 68 Chargers undivided grille and stylish round taillights were replaced with a split grille and elongated taillights in 1969. In 1970, the Charger’s undivided grille returned with a chrome wraparound bumper. The all-new R/T models came with distinguishing rear bumblebee stripes, which could be deleted, and in 1970, simulated reverse scoops were added to the doors.
The second-generation Chargers also received a redesigned interior which included bucket seats and an optional center console along with a newly styled instrument panel which featured a 150-mph speedometer and a full array of gauges. Under the hood, the Charger’s engine lineup stayed mainly unchanged. The base Charger came standard with the 230-hp 318 V8 or could be ordered with the optional 383-ci V8 whereas the Charger R/T models came with the 375-hp 440 Magnum as standard equipment while the 425-hp 426 Hemi was available on the options list. In 1970, the Charger R/T received an additional engine option in the 390-horse 440 Six-Pack which swapped out the Magnum’s single 4-barrel carburetor for a trio of Holley 2-barrels. Available transmissions included a three-speed and 4-speed manual in addition to a three-speed TorqueFlite automatic. R/T models also received heavy duty brakes and an upgraded handling package.
With a wide-ranging spectrum of available exterior colors, the second-generation Chargers were among the 60’s most attractive muscle cars, and some of the best selling. After the 1967 Charger struggled to sell 16,000 units, Dodge realistically set a goal for the 1968 Charger at 35,000 units. However, by the end of the year, over 96,000 Chargers had been sold. The Charger had quickly become Chrysler’s most popular muscle car, and in 1969, nearly 70,000 additional Chargers hit the streets, of which 20,000 were Charger R/T’s. Thanks to skyrocketing insurance rates, stricter government regulations, and rising gas prices, sales of muscle cars began falling dramatically in 1970 and Charger production fell to nearly half of what it was in 1968. Even though its days were numbered, this didn’t stop the second-gen Charger from becoming an icon of the muscle car era.