The year was 1932. Franklin D. Roosevelt won the presidency over Herbert Hoover in a landslide victory. Radio City Music Hall opened its doors for the first time in New York City’s Rockefeller Center and the Jack Benny Program hit the airwaves. In 1932, Babe called his famous homerun and the New York Yankees beat the Chicago Cubs 4-0 in the World Series. For automotive and hot rodding enthusiasts, particularly the latter, 1932 had a unique significance. It not only marked the birth of Ed “Big Daddy” Roth, one of the key motivating forces behind Southern California’s “Kustom Kulture” and hot rodding in general, but it also marked the arrival of what would quickly become the foundation upon which hot rodding was built, the 1932 Ford V-8.
A revolution of automotive sorts, the ’32 Ford, also known as the “Deuce”, was the ultimate blend of style and performance, offering the world’s first mass-produced low-priced eight cylinder power plant, the Flathead V8. The engine, like the body – available in 3-window, 5-window, and roadster styles – was highly receptive to modification, a fact that the industrial-minded kids of So-Cal didn’t hesitate to take advantage of as they flocked to the dry lake beds north of Los Angeles in the late 1930’s looking to go fast. It was this time that many consider to be the infancy of hot rodding, but with a shift in worldwide events, it was a time short lived as America’s youth were called upon to take up arms in World War II.
The young Californian men may have had to put their passions on hold to serve their country, but with them they took numerous stories of their craft which they would enthusiastically share with all who were willing to listen. When the war came to an end in 1945, scores of hard fought G.I. Joe’s returned home, armed with a bravado and mechanical savvy greater than when they first left for war, targeting used cars to which they could apply their new skills. The result was a phenomenon that spanned from coast to coast, propelling hot rodding into popular culture, making it one of the fastest growing crazes of postwar America. This led to the establishment of Hot Rod magazine in 1948 and the National Hot Rod Association in 1951. And at the heart of it all was the ’32 Ford.
Today, the ’32 Ford is recognized as an American icon and the definitive hot rod. Over the years, it has been modified, raced, and immortalized in song and film, and is unquestionably one of the most restored and reproduced cars in automotive history with values reaching well into six-figure territory. Not bad for a car that originally sold for $500. 2007 marked the 75th anniversary of the legendary Deuce and Flathead V8, and in celebration of this milestone, Ford Motor Company and a committee of automotive experts came together to assemble a display of the 75 most influential and important ’32 Ford hot rods. It was an unprecedented gathering that premiered at the Grand National Roadster Show in Pomona, California (the nations oldest annual hot rod show) and has spread to other venues like the Petersen Automotive Museum in Los Angeles and most recently to the place where it all began, Dearborn, Michigan.