Just as the 1964 Pontiac GTO marked the birth of the muscle car era, the Plymouth Road Runner marked its renaissance. By the late 60’s, muscle cars had become heavily optioned, high priced boulevard cruisers that were as much about luxury as they were performance. The Road Runner, however, was a purpose built machine, with every attention paid to horsepower and roadability, and little concern for creature comforts. The best news was the sticker price, which came in just below the $3000 mark for a base Road Runner. Sales for Plymouth’s back-to-basics B-body were extraordinary with nearly 45,000 copies sold in 1968 and almost double that in 1969.
In 1970, Plymouth gave the Road Runner a mild makeover and made it a central part of their new “Rapid Transit System” marketing campaign. Available in hardtop, pillared coupe, and convertible body styles, the new look incorporated clean lines and a redesigned, more aesthetically pleasing front grille and rear taillight panel. Standard equipment included the 335-hp 383-ci V8 coupled to an improved 3-speed manual transmission. The 4-speed joined the TorqueFlite automatic on the options list, along with the 390-horse 440 Six-Barrel and 425-hp 426 Hemi. Standard on all Hemi Road Runners was the new Air Grabber hood, featuring a single power door activated remotely from the interior via a switch under the dash. The feature was optional with the 440+6.
Other styling elements new for 1970 included non-functional air scoops on the rear quarter panels, repositioned Road Runner emblems with dust trail stripes that ran from the front fenders to the rear scoops, and an optional performance hood paint treatment that composed of a broad center stripe with a thin outer stripe on each side. The effects of increased emissions standards and insurance premiums were starting to be felt, causing overall sales of muscle cars to fall dramatically. Even so, Plymouth managed to sell nearly 40,000 Road Runners in 1970. While the figure wasn’t as spectacular as it was in 1969, it was still impressive, and today, the Hemi Road Runner is respected by enthusiasts as one of the best Mopars to ever roll out of Highland Park.